The modern day attention span competes with constant stimulation. The television flickers and changes approx. once every 5 seconds, our smart phones beep with information from friends, news and other things of interest among many other distractions that are present in our day to day world. Google has become the Coles Notes to life. People are beginning to simply expect that whatever information they need will present itself quickly and easily.
Animation can merge the world of television and the quick answers of the internet into something that is both eye catching and interesting. The flickers and movement draw the attention while the imagery and the information keep the viewer there creating both effective and attractive ads, videos or pieces of entertainment.